For fashion brands, this shift is redefining how discovery, consideration, and conversion come together. Digital experiences now play a critical role in helping shoppers explore products, assess fit and style, and build confidence before making a purchase decision.

This webinar explores emerging technology trends from AI to AR and how major brands are leveraging them to stay ahead of the curve. The session looks at how AI supports smarter discovery and personalization, how AR bridges the gap between browsing and try-on moments, and how immersive commerce creates new ways to tell product stories at scale across digital storefronts, social platforms, and virtual environments.

It also highlights adoption challenges, organizational readiness, and the operational considerations brands face when scaling immersive initiatives across teams, regions, and existing commerce infrastructure.

You’ll also hear practical guidance on where to start, what to test first, and how to connect emerging technologies to measurable outcomes - so innovation becomes repeatable rather than a one-off activation and supports long-term brand differentiation and customer loyalty.